From Our Blog
Why would a retailer care about the semantic web? Surely this is just another technology fad that the IT department can distract itself with instead of delivering faster transaction systems or more accurate and up-to-date reports. Not so. In fact it turns out semantic technology may enable robust solutions to your retail business users' most pressing problems.
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Retailing has been with us for as long as we can remember. Aggregation and Comparison Sites are today's drivers of traffic and how consumers search for products. Vendor Relationship Management (VRM) has yet to take off bringing the ability for consumers to interact with vendors of products. Do retailers need to behave more like aggregators, particularly as they grow their marketplaces? How are retailers gradually and perhaps unconsciously beginning to adopt VRM practices?
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Five emergent trends that will shape retailing - VRM, Multichannel, Globalization, Payments and Data. What will be the evolution of each of these trends and how should retailers respond?
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We're excited to be participating in the 2011 Semantic Technology conference in San Francisco! You can catch Anne Hunt and Simon Hadley discussing Real-Time Semantic ETL today, June 7 at 2:40PM PDT, and Anne Hunt, Simon Handley, and To Kim presenting Innovation-in-a-Box during the poster session on Wednesday, June 8 from 10:45AM to 3:45PM PDT. We're also officially launching First Retail Innovation-in-a- Box™, a new service to enable companies to more effectively leverage the benefits of semantic technology, and transforming the way big enterprise works with big data.
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What happens when you reverse the marketing funnel and you allow a consumer to specify exactly what they want? So a merchant or manufacturer would be able to go to the market and ask 'who is looking for this item at this price at this location?' and will obtain a list of qualified buyers. A number of ideologies and start-ups are taking advantage of web-technology to allow consumers to publish their needs and wants - will the end-result be a new breed of electronically enabled 'middle-men'?
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