First Retail Privacy Policy

Thank you for visiting First Retail, Inc.'s ("First Retail") Internet web site providing details of Innovation-in-a-Box (the "Site") located at the URL www.FirstRetail.com. This privacy policy (the “Privacy Policy”) details certain policies implemented throughout First Retail governing First Retail's use of company and personally identifiable information provided to First Retail via any means, including without limitation, this Site, the Service, and other external data sources. This Privacy Policy is incorporated into and is subject to the Terms of Service.

Privacy Policy Updates

Due to the Internet's rapidly evolving nature, First Retail may need to update this Privacy Policy from time to time. If so, First Retail will post its updated Privacy Policy on our Site located at www.FirstRetail.com and may send you an email so you are always aware of what company and personally identifiable information we may collect and how we may use this information. First Retail encourages you to review this Privacy Policy regularly for any changes. Your continued use of this Site will be subject to the then-current Privacy Policy and shall constitute your consent to such changes.

Information Collection and Use

You can generally visit our Site without revealing any company and personally identifiable information about yourself. However, to use the Services, we require that you create an account. We may invite you to submit questions or comments or request information, participate in surveys and questionnaires, or message boards. Due to the nature of some of these activities, we may ask that you complete and submit an online form with company and personally identifiable information such as your name, username, email address, company name, company location, your department, company zip code and other contact information. If you plan to create an account, we ask that you provide additional company and personally identifiable information in your profile such as company name, company address, department and other contact information. Providing any additional company and personally identifiable information beyond what is required to create an account is optional. We may use your company and personally identifiable information to deliver certain services, products or information you have requested, verify your authority to enter certain password protected areas of the Site, send you notices for services that you have used or that may be of interest to you, and improve the content and general administration of the Site. Additionally, if you have elected to reveal your email address to other registered members, they will have access to and be able to use your email address.

Children's Privacy

First Retail is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. First Retail's services and Site are not intended for and may not be used by children under the age of 13. First Retail does not knowingly collect personally identifiable information from children under the age of 13 and First Retail does not target this Site, the Services, or its other services to children under 13.

Cookies

We may use small text files called cookies to improve overall Site experience. A cookie is a piece of data stored on the user's hard drive containing information about the user. Cookies generally do not permit us to personally identify you.

Aggregate Information

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, IP addresses, External Web Sites (defined below) linked to, search terms and the domain names of our users' Internet Service Providers, and we may analyze these data for trends and statistics in the aggregate, but such information will be maintained, used and disclosed in aggregate form only and it will not contain company and personally identifiable information. We also may collect aggregate commerce statistics from public records. Such aggregate information is not linked to any personal information that can identify any individual person or to any company information that can identify an individual company. We may use such aggregate information to analyze trends, administer the Site, track users' movement, and gather broad demographic information for aggregate use. We may share this aggregate information with third parties, including for various reasons related to our business.

Disclosure

We may disclose your company and personally identifiable information and aggregate information to partner entities that provide services intended to help us offer certain functionality and to improve the content and general administration of our Site. Any such partner entity to which we provide your company and personally identifiable information may not further distribute such information.
We will also disclose your company and personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority. We will not sell your company and personally identifiable information to any other company or organization except we may transfer your company and personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which First Retail participates or to a purchaser of all or substantially all of First Retail's assets to which this Site or the Service relates. Such successor entity shall be bound by the terms and conditions of this Privacy Policy. First Retail also reserves the right to disclose company and personally identifiable information that we believe, in good faith, is appropriate or necessary to take precautions against liability; protect First Retail or our business partners from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of the First Retail Site or Services; and to protect the rights, property, or personal safety of First Retail, our users, or others.

Links to Third Party Sites

The Site may provide links to other Web sites or resources over which First Retail does not have control ("External Web Sites"). Such links do not constitute an endorsement by First Retail of those External Web Sites. You acknowledge that First Retail is providing these links to you only as a convenience, and further agree that First Retail is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked-to External Web Sites.

Security

We may employ procedural and technological measures, consistent with industry practice. Such measures are reasonably designed to help protect your company and personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. First Retail may use firewalls, internal restrictions, password protection, physical lock and key and other security measures to help prevent unauthorized access to your company or company and personally identifiable information.

International Users

The Site is hosted in the United States and is intended for United States users. If you are using the Site or Services from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your company and personally identifiable information and other data to the United States and by providing such information and data you consent to that transfer.

Correction/Updating Company and Personally Identifiable Information

First Retail provides you with the ability to review, correct and delete any of the company and personally identifiable information that you have provided to us. If you wish to review or correct any information you have provided to us, you may access your account and review or correct your company and personally identifiable information or delete your account.
If you have any questions regarding this Privacy Policy please contact First Retail at: privacy@firstretail.com.

(rev:1/12/2010)