Senior Email Marketing Manager
What fires you up?
Put your consumer hat on for a minute and think about your inbox. You know it’s overflowing with carefully crafted emails, all vying for your valuable attention. As a consumer you know which ones grab you and which you'll act on and which ones you'll be passing over. More importantly, you instinctively know why.
As an email marketing professional, are you thinking about unopened rates and unsubscribes as a counterbalance to number of emails per customer? Do you have ideas and strategies for how to rise above the noise? Have you been studying how chatbots can play a role in engagement and conversion, how mobile screens are changing copy and layout? What do you know about eye tracking, predictive lead scoring and artificial intelligence?
If any of this fires you up, then you should give us a call, this is exactly the innovative out of box thinking we need to help our client create inspiring and lasting relationships with their customers. For consideration, please email your resume to email@example.com. (candidates only, no recruiters please)
Overview of the Role
As a Senior Email Marketing Manager, you will develop and align email strategies to ensure that all campaigns meet our client’s overall strategy, marketing and sales goals. You will manage the email/marketing calendar and process workflow, including QA, segmentation, trigger and promotional campaigns, sending, and analysis. This position reports directly to the Senior Director of Digital Marketing.
Responsible for overall Email calendar planning and strategy
Manage Email Team including Operations, Testing, Segmentation and Execution functions
Primary point of contact for all ESP/ Email Vendors
Work closely with Loyalty and Marketing to ensure alignment on overall Email goals and KPIs, and roll up metrics and performance for senior management.
Work with Operations and Analytics to develop target audiences of the email database
Build, monitor, and improve email marketing performance by combining audience, content, and automation strategy
Evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
Develop and manage nurture flows for prospects and customers across the customer lifecycle.
Manage a communication hierarchy that establishes which customers get which messages when multiple emails are being sent out.
Develop and manage a testing strategy to continuously optimize email, landing pages, forms and complete campaigns
Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management
Maintain Marcom calendars for distribution to the wider organization
Manage Email Budget in coordination with Senior Director Ecommerce Marketing
Identify and troubleshoot delivery issues and drive rapid resolution with support of technical team.
Formal Career Requirements
5+ years’ experience in a relevant Marketing roles, with project management and team management responsibilities
3+ years’ experience working with an Email Service Provider (ESP), with a deep knowledge of the toolset and data flows, managing email campaigns, and reporting on results (ex: Oracle Responsys, ExactTarget, etc.)
Comprehensive understanding of email best practices and email marketing concepts
Passion to keep up-to-date with the latest digital technologies
Attention to detail and strong organizational skills with the ability to manage multiple projects and requests
Word, PowerPoint, Excel and Analytics platform experience
Basic understanding of HTML
CRM experience a plus
Bachelor’s Degree or higher
- California, Alameda