The Web is the Market

Consumers and businesses are quickly embracing the new forms of retail, a trend that further hastens the demise of the traditional retailer. Brick and mortar turned into online retail which when combined with social media has become Social Commerce. First Retail's tagline, "the web is the market" begs the question, 'How will Social Commerce mature from early attempts at recommendations, likes and influencers?'. Here's how we are thinking...

READ POST