Acosta - First Retail
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Acosta

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Acosta

“First Retail assembled a set of domain experts who were able to work simultaneously at 10,000 ft and at ground level. They came in, did the work and provided support where and when we needed it.”

Andrew Stephenson, VP, Acosta – Mosaic

 

Acosta

 

Acosta is an outsourced provider of sales and marketing services for the consumer packaged goods industry, servicing to over 1,000 consumer packaged goods companies and marketing to 130,000 retail stores and wholesalers in the U.S. and Canada. Mosaic is part of the group providing agency creative services to the client base.

Already the driving force behind most of the grocery marketing initiatives, Acosta needed to define its digital strategy by increasing the scope of support for the CPG brands. First Retail brought their deep knowledge of retail ecommerce to this project, enabling Acosta-Mosaic’s senior team to define objectives, create a cost-benefit analysis and an implementation roadmap for this $50M+ opportunity.

Based on this study Acosta has gone on to appoint an SVP of Ecommerce and is on the way to implementing a range of ecommerce options for its clients.

 

 

 

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