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  • CLV for B2B Part I

    In our prior posts we explored what most certainly isn’t CLV and how CLV and CBCV (created by the minds at Theta Equity Partners) can be used for Omnichannel Retailers. These next two posts will explore a different direction. Each one will focus on ways in which CLV can used to gain an edge in…

  • The correct way to think about CLV

    You are now holding more data on your customer than ever, and as a consequence have the capability to truly assess the worth of each and every customer. This has put CLV (Customer Lifetime Value) into center stage, but can it be trusted? Common Misconceptions about CLV Calculations Before clearly defining CLV let’s take a…

  • CLV and CBCV for Omnichannel Retail

    Chances are you’ve heard the term Customer Lifetime Value (CLV): Google is rolling out an LTV feature; The continued success of Amazon Prime; And the troubles with Lyft’s  IPO. The topic of true customer value is now more relevant than ever. The flip side of success is when CLV is not understood, company value can…

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