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  • The building blocks of a data strategy for a CDO

    The role of the Chief Data Officer (CDO)

    An August 2019 MIT Sloan article begins with the premise "As the chief data officer (CDO) role evolves to focus on innovation and growth, job ambiguity and entrenched company cultures remain stumbling blocks."  From our experience helping organizations with their Data Strategy, we know the challenges all too well. Where does the CDO report into?…

  • CLV and CBCV for Omnichannel Retail

    Chances are you’ve heard the term Customer Lifetime Value (CLV): Google is rolling out an LTV feature; The continued success of Amazon Prime; And the troubles with Lyft’s  IPO. The topic of true customer value is now more relevant than ever. The flip side of success is when CLV is not understood, company value can…

  • Milky Way

    The Importance of Data Strategy

    Organizations have been trying to harness data for the best part of thirty years - since the widespread use of computers.  Companies like Google and Amazon owe their market dominance to their smart use of data. Today affordable storage and processing power allows any organization to put its data to good use. We now have…
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