Tag / Ecommerce

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COVID-19’s Effect on Customers, Retailers and Ecommerce Platforms

COIVD-19 and Ecommerce COVID-19 is decimating economies, businesses and supply chains globally. Retail and direct to consumer brands are at the sharp end of these shifts. We are now in a period of enforced change, for the adventurous, it’s a time of opportunity. Overnight changes in consumer expectations and behaviors have inspired agile and…
CLV for B2B Part I

In our prior posts we explored what most certainly isn’t CLV and how CLV and CBCV (created by the minds at Theta Equity Partners) can be used for Omnichannel Retailers. These next two posts will explore a different direction. Each one will focus on ways in which CLV can used to gain an edge in…