Tag / Market Mix Modeling
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CLV and CBCV for Omnichannel Retail
Chances are you’ve heard the term Customer Lifetime Value (CLV): Google is rolling out an LTV feature; The continued success of Amazon Prime; And the troubles with Lyft’s IPO. The topic of true customer value is now more relevant than ever. The flip side of success is when CLV is not understood, company value can…
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