Tag / Omnichannel Retail
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CLV and CBCV for Omnichannel Retail
Chances are you’ve heard the term Customer Lifetime Value (CLV): Google is rolling out an LTV feature; The continued success of Amazon Prime; And the troubles with Lyft’s IPO. The topic of true customer value is now more relevant than ever. The flip side of success is when CLV is not understood, company value can…
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Digital Nervous Systems for Retailers
Traditional retail models are crumbling, and those that fail or are slow to adapt will fall too. The intelligence behind any Retail Digital Transformation takes on a very specific set of dimensions that set it apart from that of other industries: a Efficient Customer Acquisition machine, a Dynamic and Personalized Merchandise Mix, and the ability…
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Multi-channel – Stores, Online, Mobile and More
In 1999 I worked on a strategy to monetize interactive TV via a retailing proposition – this was expanded this to demonstrate a multi-channel concept with three pillars: Selection; Order; Fulfillment. Twelve years on this is reality with smart phones, tablets, streamed content and the full complement of retail fulfillment infrastructure. What is now lacking…