Tag / VRM

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Disrupting Retail 2013

In March 2013, we gathered a few folks who might be open to thoughtful exploration of ecommerce, social media and big data and we sat in a room room for a few hours to discuss and debate the implications for the retail industry. Video 1: What is Disrupting Retail As a consumer, the hum…
Business to Individual, the maturing of VRM

Sometime during the 70’s and 80’s the balance of power between retailers and suppliers shifted – this was best described in the 1999 book ‘StoreWars – The Battle for Mindspace and Shelfspace‘ – where both sides competed for the attention of the consumer and therefore power in the relationship that determine profit margins. Despite huge…