casual business meeting About

Our Philosophy

First Retail is an ecommerce consultancy focused on data and technology change for Silicon Valley giants, for Fortune 1000 Industrials, and for stealth startups. Our senior consultants have defined digital roadmaps for global conglomerates, and have stood up and supported the most scalable and performant infrastructure and analytics platforms.  We have provided expert data science and engineering resources to analyze and solve complex business problems. We offer this experience to you.

Managing Partners


To Kim, Founder and Partner

To manages technology delivery, product strategy, and program and project management. To has over 15 years experience achieving on-time, in-budget implementations of global projects involving business process reengineering, web application design and development, and web infrastructure and systems at startups and at companies such as Sun Microsystems, Oracle, BEA, Cisco, and InstantSoft. To has a BS in Molecular Biology from San Jose State University.


Gam Dias, Partner

Gam is responsible for understanding our client’s most pressing needs and imagineering them into digital propositions that remove friction for customers or improve internal effficiencies. Gam was born in London, England, ran the Data Innovation Group at Aviva Insurance, and has spent the majority of his career working with large organizations such as Oracle, Woolworths, SuperValu,, and Hyperion Business Intelligence. Gam has a Bachelor’s Degree in Computer Science from Liverpool University and an MBA from Warwick Business School. Gam travels, cooks and wonders a lot about his personal data.

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