Category / Blog / First Retail
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CLV for B2B Part II
In my our blog post we discussed some of the difficulties regarding CLV for B2B and looked at some of the use cases once it is achieved. Whereas the prior post was all about customer focused use cases, this post will be about product related use cases. Product in a Customer Centric World We won’t…
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CLV for B2B Part I
In our prior posts we explored what most certainly isn’t CLV and how CLV and CBCV (created by the minds at Theta Equity Partners) can be used for Omnichannel Retailers. These next two posts will explore a different direction. Each one will focus on ways in which CLV can used to gain an edge in…
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The correct way to think about CLV
You are now holding more data on your customer than ever, and as a consequence have the capability to truly assess the worth of each and every customer. This has put CLV (Customer Lifetime Value) into center stage, but can it be trusted? Common Misconceptions about CLV Calculations Before clearly defining CLV let’s take a…
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CLV and CBCV for Omnichannel Retail
Chances are you’ve heard the term Customer Lifetime Value (CLV): Google is rolling out an LTV feature; The continued success of Amazon Prime; And the troubles with Lyft’s IPO. The topic of true customer value is now more relevant than ever. The flip side of success is when CLV is not understood, company value can…
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Incorporating Data Science into your Products
Artificial Intelligence is very much back and finding its way into pretty much every product. As a Product Manager, Enterprise Architect or Program Manager you are more likely to be working closely alongside data scientists and having to explain a whole set of new concepts to business users. Here are some great articles that will…
