Category / Blog
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The correct way to think about CLV
You are now holding more data on your customer than ever, and as a consequence have the capability to truly assess the worth of each and every customer. This has put CLV (Customer Lifetime Value) into center stage, but can it be trusted? Common Misconceptions about CLV Calculations Before clearly defining CLV let’s take a…
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CLV and CBCV for Omnichannel Retail
Chances are you’ve heard the term Customer Lifetime Value (CLV): Google is rolling out an LTV feature; The continued success of Amazon Prime; And the troubles with Lyft’s IPO. The topic of true customer value is now more relevant than ever. The flip side of success is when CLV is not understood, company value can…
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Incorporating Data Science into your Products
Artificial Intelligence is very much back and finding its way into pretty much every product. As a Product Manager, Enterprise Architect or Program Manager you are more likely to be working closely alongside data scientists and having to explain a whole set of new concepts to business users. Here are some great articles that will…
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Data Science on the Run
Is your commute and/or travel a gigantic time suck? Do you spend hours a week stuck in public transit or the ride-share of your choice? Do you spend that time wishing you could be more productive than just answering emails? Would you rather be writing code, solving pressing questions, organizing/updating your task list, monitor your… -
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Getting ahead in Product Management
We’re currently hiring ecommerce Product Managers to come and work as part of our client consulting team. I thought we’d share some useful and amusing posts that will help you improve your product management skills. “A great product manager has the brain of an engineer, the heart of a designer, and the speech of a…
